Agility is not your thing if you need to hold someone accountable when a project goes south. Instead, it is a team thing where a group takes responsibility for learning from mistakes. It requires discipline and guts, but more importantly, it requires you to be vulnerable.

The alternative is to create a framework of scripts, rules, and procedures to guide everyone on the job. Then, in the end, they will do just that, their job. Because, with rules, responsibility shifts hands, and learning opportunities are missed.

Bottom line: When embracing an agile product commercialization process, you need to leave your ego at home. Stay at home if you don’t want to sign up for that.