What do my customers want?

This is definitely the wrong question.

You know you’ve done something right when people line up to get hold of your product. It may be due to hype, an emotional connection, or only a charismatic CEO.

Well, not all products can have an emotional connection. When was the last time you stepped onto an aircraft and got that intense feeling? So, therefore, they rely on loyalty programs. On the other hand, accumulating points may stimulate your ego.

When selling toothpaste, you need to appeal to the unconscious mind because this choice is made unconsciously.

Bottom line: If your product and service make a conscious statement about values or identity, habits may become an emotional connection. How I can connect with my customers is a much better approach.