Distractions are our biggest addiction.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas.” – Steve Jobs

Focusing is not an option; it’s compulsory. Yet, focusing on success is much more rewarding than focusing on the potential for failure.

The biggest kick comes from always dancing at the edge of spam. Because we believe it is all about the numbers. The challenge, more noise is not better noise. It stays a distraction.

Bottom line: Focus feeds the creative process.