Your competitors in not your enemy.
If you want to move forward, search for a bit of good old rivalry. But, beware of your enemies.
Product Marketing
Product marketing is a process of promoting and selling a product to a customer. Also, product marketing is defined as being the intermediary function between product development and increasing product awareness.
The ultimate marketing strategy
Lesson one: Be blatant about what you want people to know about you.
A roadmap is one thing, the destination another.
When your final destination is not on your roadmap, you need to find another map.
The mystery of jargon
Beware of the jargon trap. Use it to your advantage but remember it may expose your flaws.
Authenticity, the unicorn industry.
Authenticity: If you always act like someone that wants to make a difference, you will attract a considerable following.
The significance of scarcity.
Don’t become too familiar; you may be taken for granted. Know when to leave.