Customers may buy your product because it is well priced, but if they are unhappy with the result and willing to tell you, see it as a value creation moment.

A lesson from Einstein: “Everything should be made as simple as possible, but not simpler.” Even in product strategy.

Lousy product and market choice are like bad driving. Your customers will notice it immediately, except you will deny it.

Your ego will tell you to go for world domination; however, it takes guts to focus on the smallest viable market.

What do my customers want? This is definitely the wrong question. You know you’ve done something right when people line up to get hold of your product. It may be […]

Change is essential to stay relevant, but don’t disturb the habits that count in your favor.

Keep an eye open for those that will try something new now and then. But don’t judge them as disloyal.

Surprising your customers may have the opposite impact. Instead, concentrate on what is familiar.

The marketing outcome. Focus on a positive cycle. Generosity has a networking effect. Don’t underestimate the impact.

You are the product. You set the tone of the conversation. You determine the emotional outcome. That’s what stands between you and your next customer.