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Decoding Entrepreneurship

Helping quiet entrepreneurs to flourish, using agile methodologies.

Customer Journey

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

Customer Satisfaction
Customer Journey

The price of dissatisfaction

February 5, 2022February 5, 2022 thyscronje

Customers may buy your product because it is well priced, but if they are unhappy with the result and willing to tell you, see it as a value creation moment.

simplicity
Customer Journey

When simplicity is not the answer

January 26, 2022January 26, 2022 thyscronje

A lesson from Einstein: “Everything should be made as simple as possible, but not simpler.” Even in product strategy.

Customer journey
Customer Journey

A lesson in driving.

January 25, 2022January 25, 2022 thyscronje

Lousy product and market choice are like bad driving. Your customers will notice it immediately, except you will deny it.

domination and customer desires
Customer Journey

Domination seldom works.

January 23, 2022January 23, 2022 thyscronje

Your ego will tell you to go for world domination; however, it takes guts to focus on the smallest viable market.

questions to ask
Customer Journey

What do my customers want?

January 20, 2022January 20, 2022 thyscronje

What do my customers want? This is definitely the wrong question. You know you’ve done something right when people line up to get hold of your product. It may be […]

thinking fast and slow
Customer Journey

Remember, consumers, think fast.

January 19, 2022January 19, 2022 thyscronje

Change is essential to stay relevant, but don’t disturb the habits that count in your favor.

customer loyalty
Customer Journey

The upside of disloyalty.

January 18, 2022January 18, 2022 thyscronje

Keep an eye open for those that will try something new now and then. But don’t judge them as disloyal.

Customer loyalty
Customer Journey

Customer loyalty, beware of change.

January 17, 2022January 17, 2022 thyscronje

Surprising your customers may have the opposite impact. Instead, concentrate on what is familiar.

Snippet - Product Life cycle, it’s about generosity.​
Customer Journey

Product Life cycle, it’s about generosity.

July 27, 2021July 27, 2021 thyscronje

The marketing outcome. Focus on a positive cycle. Generosity has a networking effect. Don’t underestimate the impact.

Customer Journey

Select the emotion you want to evoke

June 13, 2021July 6, 2021 thyscronje

You are the product. You set the tone of the conversation. You determine the emotional outcome. That’s what stands between you and your next customer.

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