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Decoding Entrepreneurship

Helping quiet entrepreneurs to flourish, using agile methodologies.

Author: thyscronje

Storytelling

What your logo tells about your brand

June 10, 2022June 10, 2022 thyscronje

Nothing. Branding is all about values. A great brand makes a memorable logo.

Sales Engagement

How to pitch like a rocket scientist

June 6, 2022June 6, 2022 thyscronje

The thing is rockets trigger emotions, and the space industry in general, but how do you sell them? You’ve got two options:

fear and anxiety
Leadership Styles

Breaking down fear

February 21, 2022February 21, 2022 thyscronje

Everyone needs a sense of belonging. Fear takes over when you don’t see yourself as part of the bigger picture.

competitor vs enemy
Product Marketing

Your competitors in not your enemy.

February 17, 2022February 17, 2022 thyscronje

If you want to move forward, search for a bit of good old rivalry. But, beware of your enemies.

marketing strategy - think different.
Product Marketing

The ultimate marketing strategy

February 14, 2022February 15, 2022 thyscronje

Lesson one: Be blatant about what you want people to know about you.

Kessler Syndrome
Agile Commercialization

The Kessler syndrome

February 10, 2022February 10, 2022 thyscronje

Marketers love the idea; rocket scientists do not.

future of work
Innovation Management

The Gospel of Silicon Valley (Part 2)

February 7, 2022February 7, 2022 thyscronje

Silicon Valley is creating the future. The future is happening here as we speak. No other metropole can play along.

Silicon Valley
Personal Growth

The Gospel of Silicon Valley (Part 1)

February 6, 2022February 6, 2022 thyscronje

It’s all about spinning the truth to get more clicks. Amen.

Customer Satisfaction
Customer Journey

The price of dissatisfaction

February 5, 2022February 5, 2022 thyscronje

Customers may buy your product because it is well priced, but if they are unhappy with the result and willing to tell you, see it as a value creation moment.

vision mission goals strategy tactics
Leadership Styles

The three-headed monster

February 4, 2022February 4, 2022 thyscronje

Fear is fueled by uncertainty, and uncertainty is created when the goalposts frequently change, even if only slightly.

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    Breaking down fear

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