Nothing. Branding is all about values. A great brand makes a memorable logo.
The thing is rockets trigger emotions, and the space industry in general, but how do you sell them? You’ve got two options:
Everyone needs a sense of belonging. Fear takes over when you don’t see yourself as part of the bigger picture.
If you want to move forward, search for a bit of good old rivalry. But, beware of your enemies.
Lesson one: Be blatant about what you want people to know about you.
Marketers love the idea; rocket scientists do not.
Silicon Valley is creating the future. The future is happening here as we speak. No other metropole can play along.
It’s all about spinning the truth to get more clicks. Amen.
Customers may buy your product because it is well priced, but if they are unhappy with the result and willing to tell you, see it as a value creation moment.
Fear is fueled by uncertainty, and uncertainty is created when the goalposts frequently change, even if only slightly.