What your logo tells about your brand
Nothing. Branding is all about values. A great brand makes a memorable logo.
Author: thyscronje
How to pitch like a rocket scientist
The thing is rockets trigger emotions, and the space industry in general, but how do you sell them? You’ve got two options:
Breaking down fear
Everyone needs a sense of belonging. Fear takes over when you don’t see yourself as part of the bigger picture.
Your competitors in not your enemy.
If you want to move forward, search for a bit of good old rivalry. But, beware of your enemies.
The ultimate marketing strategy
Lesson one: Be blatant about what you want people to know about you.
The Kessler syndrome
Marketers love the idea; rocket scientists do not.
The Gospel of Silicon Valley (Part 2)
Silicon Valley is creating the future. The future is happening here as we speak. No other metropole can play along.
The Gospel of Silicon Valley (Part 1)
It’s all about spinning the truth to get more clicks. Amen.
The price of dissatisfaction
Customers may buy your product because it is well priced, but if they are unhappy with the result and willing to tell you, see it as a value creation moment.
The three-headed monster
Fear is fueled by uncertainty, and uncertainty is created when the goalposts frequently change, even if only slightly.